Love Matches LLC – Privacy Policy

Effective Date: July 13, 2025

Your Privacy Rights

Love Matches LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Discover Love Matches website (“Site”), which is owned and operated by Love Matches LLC. This policy does not apply to other websites, services, or applications that may be linked from our Site.

1. Collection of Your Personal Information

We collect personal information to provide services, respond to inquiries, and enhance your experience. The types of personal information we may collect include:

  • Name, address, phone number, email address
  • Employment information
  • Marital status, presence of children, religion
  • Sexual preferences and relationship goals
  • Lifestyle preferences and personal interests
  • Credit card and billing information

Automatically collected information may include:

  • IP address, browser type, operating system
  • Access times and referring website addresses
  • Pages visited and interaction behavior on our Site

We may also collect information through cookies and similar technologies (see Section 9 below)

2. How We Use Your Personal Information

We use your personal information to:

  • Provide and manage services you request
  • Process payments and transactions
  • Offer personalized content and match suggestions
  • Improve our Site and customer service
  • Communicate with you about services and updates

We may use automated tools to help provide matchmaking suggestions. These tools support human-led review and decision-making.

3. Legal Bases for Processing (GDPR)

For individuals in the European Union, we process your personal data based on:

  • Your consent
  • Performance of a contract
  • Legal obligations
  • Legitimate interests (e.g., service improvement)

You have the right to withdraw your consent at any time.

4. Retention of Your Personal Information

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you request account deletion, we will remove your data unless retention is legally required.

5. Sharing Your Information

We do not sell your personal data. We may share it with:

  • Service providers (e.g., hosting, email, billing)
  • Our parent, subsidiaries, affiliates, and franchisees
  • Legal authorities when required by law

All service providers are contractually obligated to maintain confidentiality.

6. Sensitive Personal Data

You may choose to provide sensitive personal information, such as religious beliefs, sexual orientation, or relationship preferences. By submitting this data, you explicitly consent to our use of it for matchmaking and related services.

7. Your Privacy Rights

California Residents (CCPA/CPRA): You have the right to:

  • Know what personal data we collect
  • Request deletion or correction
  • Opt out of sharing (we do not sell your data)
  • Limit use of sensitive information

To exercise these rights, email us at info@discoverlovematches.com.

EU/EEA Residents (GDPR): You have the right to:

  • Access, correct, or erase your personal data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent

Contact info@discoverlovematches.com to submit a request.

8. Your Control Over Personal Information

If you have an online account, you may review or update your personal information by logging in. You may also request changes by emailing us. Certain services may require continued contact as part of their function.

9. Cookies and Tracking Technologies

We use cookies and web beacons to personalize your experience and track Site performance. You can choose to accept or decline cookies via your browser settings. Declining may limit functionality.

A cookie consent banner is used on our Site to comply with applicable laws. You may manage your preferences at any time.

10. Third-Party Websites

Links to third-party websites are provided for your convenience. These websites operate independently of our Privacy Policy. We recommend reviewing their privacy practices separately.

11. International Data Transfers

Your personal information may be processed or stored in the United States or other countries. By using our Site, you consent to such transfers. We comply with relevant international data transfer regulations, including the EU-U.S. Data Privacy Framework where applicable.

12. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect information from children.

13. Security of Your Personal Information

We implement industry-standard measures, including encryption (SSL) and secure servers, to protect your data from unauthorized access, disclosure, or misuse.

14. Changes to This Privacy Policy

We may update this Privacy Policy occasionally. Material changes will be announced via email or a notice on the Site. Your continued use of the Site signifies your acceptance of any changes.

15. Contact Information

If you have any questions or concerns about this Privacy Policy or our practices, please contact us:

Love Matches LLC
Discover Love Matches®
333 S. State St. V-409
Lake Oswego, OR 97034
Email: info@discoverlovematches.com

Thank you for trusting Love Matches LLC and Discover Love Matches with your information. We are dedicated to respecting and protecting your privacy.